Indicate the level of importance for each statement, with 1 representing
the Least important purpose and 5 representing the Most important.
To improve visibility and reputation of the company
or organization
1
2
3
4
5
To develop a qualified list of potential customers
1
2
3
4
5
To sell products directly taking credit card information
over the Internet
1
2
3
4
5
To encourage potential customers to contact us to complete
a sale
1
2
3
4
5
To make available product information and price lists
to distributors
1
2
3
4
5
To make available product information and price lists
to customers
1
2
3
4
5
To strengthen brand identification
1
2
3
4
5
If other, please specify: _________________________________________________
____________________________________________________________________
2. Content of Site
Explain in detail any specific graphics you wish to have created. ____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
3. Brand Identification
Logo
Do you have a Logo that you would like to incorporate into your Site?
If no, would you like us to work with you to develop a logo? Your logo
should be incorporated into your Site.
____________________________________________________________________
____________________________________________________________________
Colours
Do you have company colors? If yes, what are they? If no, what colors
would you like to use on your site (consider that these colors will become
part of your web identity).
____________________________________________________________________
____________________________________________________________________
Fonts
Do you have a company font? If yes, what is the font? If no, do you have
an idea of the type of font you would like to use?
____________________________________________________________________
____________________________________________________________________
Other Marketing Materials
Do you have company stationery, business cards, brochures? If yes, we
should have a copy of any such material to match your company's "look"
and help in the branding of your business.
____________________________________________________________________
____________________________________________________________________
4. Pages
The following are typical pages. Please leave blank any pages you do
not want.
Content Description
File Name for Text
Approx. # of Words
Photos or Graphics (If none state "None")
Welcome/Home
Company Info
What's New?
Services/Products
FAQ
Contact us
Response/Order form
Additional Pages or comments:
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Total number of pages estimated? ____________
5. Site and Domain Names
Do you have a site name?
Yes
No If yes, name: _________________________
Is your site is not registered,would you like us to do it for you?
Yes
If you would like us to register your domain name, do you have a name
that you would like to use along with a couple of alternatives? <br>
____________________________________________________________________
6. Graphics
Do you have any graphic ideas or ideas on the general appearance of
your site?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Are there any existing sites that you really like? If so, please provide
their URL's.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
7. Page Elements
These are the important items which appear on nearly every Web page
on your site:
Page titles which show at top of Web browser only.
Top-of-page graphic based on the design of the masthead graphic.
E-mail response link to the following e-mail address:
________________________________________________________________
Copyright and trademark information in small print at the bottom of
every page. What registered trademarks, trademarks, and service marks
does your company want to indicate here?
________________________________________________________________
________________________________________________________________
________________________________________________________________
8. Response Forms
What is the purpose of your Response form(s)? Select as many as are applicable:
Not applicable
Guest book for visitors to record comments
Request for information
Survey of customer preferences
Online order forms
Printable to be mailed
Results sent through e-mail
Shopping Cart and electroic credit card payments
Other: ___________________________________________________________
9. Web Hosting Service
Do you require a company to host your website?
Yes
No
Would you like Sue Studios to set up your hosting service?
Yes
No
10. Search Engine Registration
We submit your information to Web search engines to "register" your
Web site after final payment is received. In order to gain effective
placement in search engines and directories, we need the following:
Concise, short (25 words or less) description of your company, products
and/or services.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
List of keywords and phrases which customers might use to search for
your company on the Internet. For example, Sue Studios would use words
and phrases such as web design, web hosting, Internet services, graphic
design, etc. Don't forget to include your City and Province, as well
as any recognizable trademark/copyright names.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
10. Marketing
Once your site is built you will need to let people know it exists.
We recommend that you include your web site address on all company stationery,
business cards, advertisements, brochures, flyers, postcards, and any
other place you can think of to put it including but not limited to:
your car bumper, your storefront window, any press releases, any custom
bags or boxes you use to package your products.
Other examples of online marketing assistance we can offer:
submit your site to the major search engines
submit your site to other search engines, directories, webrings
etc related to your industry (may require a fee for submission)
look for sites that are compatible with yours to request "reciprocal
links"
website promotion
email marketing
Would you like us to assist you in your online marketing strategy (additional
fee)?
Yes
No
11. Maintenance
Marketers suggest that a successful web site will cost as much per
year in maintenance as it originally cost to develop. Fresh content
is necessary for repeat business. Your site may or may not require this
much maintenance. A "Information" site will require less maintenance
than a "Shopping Cart" web site. However, you should plan and budget
for some maintenance costs. Maintenance can be charged by the hour,
or on a yearly contract basis.
How often will you be introducing new content for your Website?
____________________________________________________________________
How often will you be introducing new products or services?
____________________________________________________________________
