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Methods To Promote Your Website – For Free
Optimizing Your Own Website

How can you get more visitors to your website? What can you do to stimulate traffic? Here's a list of some free effective methods on how to promote your site. This article will deal with optimizing your own website. Many of these you're probably doing already; others you meant to do and forgot about; still others you've never heard of. Future articles will deal with other ways.

Title Pages

Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the <HEAD></HEAD> tags, in this format:

<TITLE>Sue Studios Holistic Web Design, Focusing on Holistic/Wellness Industry</TITLE>

It also shows upon the blue bar at the top of your web browser.

Title Page

Develop Pages Focused on Specific Keywords

Search Engine Optimizers do not use external doorway or gateway pages (duplicate web pages) any more as some search engines will actually penalize you for them. Instead develop pages based on specific key words or phrases. For example, if you offer a number of services, have separate pages for each service. These pages will rank higher for their keywords since they contain targeted rather than general content.

Description Meta Tag

The description should be a sentence or two describing the content of the webpage, using the main keywords and key phrases on this page. If you use keywords that aren't used on the webpage, it may do you more harm than good. Place the Description Meta Tag at the top of the webpage, between the <HEAD></HEAD> tags, in this format:

<META NAME="description" CONTENT="Holistic Web Design, Vancouver BC, specializing in the Holistic/Wellness/Alternative Medicine Industry, enhancing the image, vision and spirit of clients - web design and maintenance, articles, tips, marketing ideas.">

Your maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.

Key Word Meta Tag

The key word Meta Tag are the keywords that visitors would use to search for your website. When writing the content for your page, include these keywords in the content. The keywords META tag is no longer used for ranking by Google and many other search engines, but it is currently used by Yahoo, so continue to use it. Place the Description Meta Tag at the top of the webpage, between the <HEAD></HEAD> tags, in this format:

<META NAME="keywords" CONTENT=" Holistic Web design, maintenance, development, Web Hosting, Vancouver, British Columbia, B.C., BC Canada, Internet marketing , articles, promotion”>

Keywords in Header Tags H1, H2, H3, H4

Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in the header tags.

Keywords in Alt Tags

Another area search engines look at are the alt tags. Alt tags are the descriptions used for images.

Alt Tag

Keywords in the First Paragraph of Your Body Text

Search engines expect that your first paragraph will contain the important keywords for the page. However, just filling your first paragraph with keywords may hurt you. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don't overdo it.

Keywords in Hyperlinks

Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these to be important so use key words or phrases as links to other pages of your site. For example if a key word phrase you have is Reiki Training and you have a page called Reiki Training, then from other pages, especially the home page, hyperlink Reiki Training to the Reiki Training page.

Make Your Main Navigation Search Engine Friendly

  • Table Not Frame Structure - Creating your website in frames is not search engine friendly. Even if search engines can find your content pages, they could be missing the key navigation to help visitors get to the rest of your site. Creating your site in a table structure solves the problem created with frames.

  • JavaScript and Flash navigation menus – are also not search engine friendly, as they can not read JavaScript and Flash. To assist search engines, include your main navigation at the bottom of the web page in regular HTML. This will ensure that a chain of hyperlinks exist to take a search engine spider from your home page to every page in your site.

  • Site Map Page – having a site map page can assist search engines to get around your site.

If you have any questions or would like an analysis done on your website, please contact us at sue@suestudios.com or call 604-525-6770. Watch for future articles with other ideas on promoting your business and web site.

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