Methods To Promote Your Website – For Free
Optimizing Your Own Website
How can you get more visitors to your website? What can you do to stimulate
traffic? Here's a list of some free effective methods on how to promote
your site. This article will deal with optimizing your own website. Many
of these you're probably doing already; others you meant to do and forgot
about; still others you've never heard of. Future articles will deal with
Write a descriptive title for each page of 5 to 8 words. Remove as many
"filler" words from the title, such as "the," "and,"
etc. This page title will appear hyperlinked on the search engines when
your page is found. Entice searchers to click on the title by making it
a bit provocative. Place this at the top of the webpage between the <HEAD></HEAD>
tags, in this format:
<TITLE>Sue Studios Holistic Web Design, Focusing on Holistic/Wellness
It also shows upon the blue bar at the top of your web browser.
Develop Pages Focused on Specific Keywords
Search Engine Optimizers do not use external doorway or gateway pages
(duplicate web pages) any more as some search engines will actually penalize
you for them. Instead develop pages based on specific key words or phrases.
For example, if you offer a number of services, have separate pages for
each service. These pages will rank higher for their keywords since they
contain targeted rather than general content.
Description Meta Tag
The description should be a sentence or two describing the content of
the webpage, using the main keywords and key phrases on this page. If
you use keywords that aren't used on the webpage, it may do you more harm
than good. Place the Description Meta Tag at the top of the webpage, between
the <HEAD></HEAD> tags, in this format:
<META NAME="description" CONTENT="Holistic Web
Design, Vancouver BC, specializing in the Holistic/Wellness/Alternative
Medicine Industry, enhancing the image, vision and spirit of clients
- web design and maintenance, articles, tips, marketing ideas.">
Your maximum number of characters should be about 255; just be aware
that only the first 60 or so are visible on Google, though more may be
Key Word Meta Tag
The key word Meta Tag are the keywords that visitors would use to search
for your website. When writing the content for your page, include these
keywords in the content. The keywords META tag is no longer used for ranking
by Google and many other search engines, but it is currently used by Yahoo,
so continue to use it. Place the Description Meta Tag at the top of the
webpage, between the <HEAD></HEAD> tags, in this format:
<META NAME="keywords" CONTENT=" Holistic Web design,
maintenance, development, Web Hosting, Vancouver, British Columbia,
B.C., BC Canada, Internet marketing , articles, promotion”>
Keywords in Header Tags H1, H2, H3, H4
Search engines consider words that appear in the page headline and sub
heads to be important to the page, so make sure your desired keywords
and phrases appear in the header tags.
Keywords in Alt Tags
Another area search engines look at are the alt tags. Alt tags are the
descriptions used for images.
Keywords in the First Paragraph of Your Body Text
Search engines expect that your first paragraph will contain the important
keywords for the page. However, just filling your first paragraph with
keywords may hurt you. Google might expect a keyword density in the entire
body text area of maybe 1.5% to 2% for a word that should rank high, so
don't overdo it.
Keywords in Hyperlinks
Search engines are looking for clues to the focus of your page. When
they see words hyperlinked in your body text, they consider these to be
important so use key words or phrases as links to other pages of your
site. For example if a key word phrase you have is Reiki Training and
you have a page called Reiki Training, then from other pages, especially
the home page, hyperlink Reiki Training to the Reiki Training page.
Make Your Main Navigation Search Engine Friendly
Table Not Frame Structure - Creating your website in frames
is not search engine friendly. Even if search engines can find your
content pages, they could be missing the key navigation to help visitors
get to the rest of your site. Creating your site in a table structure
solves the problem created with frames.
To assist search engines, include your main navigation at the bottom
of the web page in regular HTML. This will ensure that a chain of
hyperlinks exist to take a search engine spider from your home page
to every page in your site.
Site Map Page – having a site map page can assist search
engines to get around your site.
If you have any questions or would like an analysis done on your website,
please contact us at firstname.lastname@example.org or call 604-525-6770. Watch for
future articles with other ideas on promoting your business and web site.